New Ads in Short Hills Mall
Between your shopping sprees at Brooks Brothers, Express or the Apple store, make sure you check out our new ads in the Short Hills Mall. We just placed ads there for Madison Honda. See the new ads by scrolling down or by clicking on the our work tab. While you are there, feel free to check out the websites we’ve built that are also under the our work tab. Then go see our ads for Madison Honda in person at the Short Hills Mall and Contact Us.
Source: facebook.com
It seems like more and more companies are realizing what a great tool twitter can be for social media marketing. What was once considered an online soapbox to shout your daily whereabouts into the internet has now become a very affective and necessary tool in online marketing. What makes Twitter so powerful is that it gives as well as takes, meaning that you can share new information about your company like offers and promotions as well as search to see what the market has to say about you. However, its the taking out information that interests me the most and how more companies are using it to sell their products. Here is an example, Lets say you are trying to print something from your home computer and you run out of ink. Then you send out a tweet that says, “Great outta printer ink. Guess I gotta drive to Staples today.” After you send that tweet minutes later Staples reads it and sends you a tweet back with a link saying, “You can order it online here and we’ll take 10% off the cost.” Other companies have used the information they find on twitter in different ways, like how Wheat Thins did for their recent TV ads.
I am interested to see how versatile Twitter is and what else it will do for online marketing. Until then feel free to visit our social media services and see what we offer here.
Source: bullseyenj.com
A new year is here and now that we’re already knee deep in the first quarter it’s time to set the goals for 2011. It seems the most popular change in small businesses this year is the plan to invest more into their marketing efforts. According to a survey done online in the past month 77% of small businesses plan to expand their business this year. Also, out of the people that wished to expand their business almost half of them wanted the focus on marketing and sales to be their first priority. With businesses making marketing a major priority again, and with many businesses starting new ventures in online marketing it is safe to say that it will be a good year for advertising.
However, what makes this year different than other good marketing years in the past is the new desire for small businesses to invest more in online marketing avenues. Now this may seem to many people as a little late for a online marketing boom considering that the internet has been around for a while now. Yet, the survey also revealed the sad fact that only 54% of businesses that took part in the survey had a company website. Shocking I know, but this explains why so many small companies see this as the year to get their company on the web. This push for internet marketing can also get small businesses noticed if the are located outside of a major city like New York or Philadelphia.
Source: bullseyenj.com
Google just released a new platform for their Places technology called Hotpot. This release yields a more user friendly interface for search, one that’s not-so-suspiciously formatted for mobile consumption.
This tool allows you to search for local businesses in a fashion very similar to Yelp and Foursquare. The traditional Places listings are now presented in a social fashion, presenting us with multiple options to personalize the experience. You can choose to save a listing for later, choose “not interested,” see the average rating the place received and view your rating.
While this system is much more integrated socially, Google has been having a difficult time convincing Facebook to lend them their data. This is a major disadvantage as Yelp! offers full Facebook integrationand 20% of Foursquare users push their data to Facebook. Without this information, Google must rely on Hotpot users creating a Google Profile and adding other friends with profiles.
Friends can then be suggested via your Gmail contact list and anyone you add will be notified. Eventually, the hope is that with enough custom content from you and your friends, Hotpot serves as a social suggester for any business you search. With the failing Google Wave and Buzz both relying on the same social aggregation, will Hotpot’s integration be more successful?
Regardless of how successful Hotpot is, its release is yet another reason why businesses need to ensure their Google Places listing is accurate. Hotpot focuses even more on user reviews, displaying your ratings and reviews count at the top of the page. If Google can mitigate their collective action problem and get users to interact with Hotpot like they do Foursquare, Hotpot definitely has the opportunity to become a powerful tool.
Source: bullseyenj.com
To quote Bob Dylan, “The times they are a changing’.” Now granted I imagine when he wrote that lyric he wasn’t thinking about marketing, but the world of marketing is changing in a big way. Recently online ads have pulled ahead of print newspaper ads for the first time. This is a huge shift and the digital marketing research firm believes it will only continue to rise. They estimate that the spending for online ads will reach $25.8 billion in the near future.
While this is big news it is not unexpected. Online advertising has been slowly overtaking print ads for years now. However, while it may not be surprising it still is a big step forward for digital marketing. More spending for online ads can mean more tracking of an ad’s success or failure through services like Google Analytics. It can also cause a demand for new online tools that can help reach customers more easily. Yep the times truly are a changin’.
Source: bullseyenj.com
BullsEye would like to announce our new facebook campaign that is currently running. Go check it out now. Come on, I know you have at least one tab on your computer already logged on to facebook. In fact you would be surprised to see how popular and big facebook has become not only on a personal level but in business as well. I found this short video that gave me some impressive facts about the power and popularity that facebook has.
