It seems like more and more companies are realizing what a great tool twitter can be for social media marketing. What was once considered an online soapbox to shout your daily whereabouts into the internet has now become a very affective and necessary tool in online marketing. What makes Twitter so powerful is that it gives as well as takes, meaning that you can share new information about your company like offers and promotions as well as search to see what the market has to say about you. However, its the taking out information that interests me the most and how more companies are using it to sell their products. Here is an example, Lets say you are trying to print something from your home computer and you run out of ink. Then you send out a tweet that says, “Great outta printer ink. Guess I gotta drive to Staples today.” After you send that tweet minutes later Staples reads it and sends you a tweet back with a link saying, “You can order it online here and we’ll take 10% off the cost.” Other companies have used the information they find on twitter in different ways, like how Wheat Thins did for their recent TV ads.
I am interested to see how versatile Twitter is and what else it will do for online marketing. Until then feel free to visit our social media services and see what we offer here.
Source: bullseyenj.com
